Holberton School is bringing an innovative model to train the next generation of software developers and address America’s shortage of coding talent. Holberton School teaches students not only how to code, but to rethink how they learn. It encourages life-long learning resilience to thrive in an industry where skills in demand are in constant flux.
Proposing an innovative two-year model to prospective students, the brand came up against both quick-turn coding bootcamps as well as traditional four-year Universities. Holberton came to 214 not just to refresh their voice and identity, but to help crack the code on messaging and positioning in advance of some seriously ambitious growth initiatives.