Chris joined MKG in 2013, playing a critical role in shaping 214’s brand trajectory, as well as others in the Pineapple Co family. With almost 20 years’ experience, from boutique design firms to large advertising and interactive agencies, Chris has gained a razor sharp understanding of what it takes to stand out and succeed. Prior to 214, Chris was Co-Founder and Creative Director at Seesaw, a boutique branding agency for brands such as Singer, AT&T, Benjamin Moore, and Logitech. Chris also served as Art Director at R/GA, on the IBM, Nike Basketball, and Verizon accounts.
She has honed her content-first approach to digital communications over the past 25 years in the industry. An early digital pioneer, she was at the forefront of social media and content marketing before the terms were coined, from newly founded Wired Magazine to Levi’s first website to the web’s first online community in a game for Sega. As strategic lead at Razorfish, Publicis and Venables Bell, Trace led global digital campaigns for brands like T-Mobile, eBay, Singapore Airlines, Chevrolet, and the Nagano Winter Olympic Games. Most recently, she headed Global Digital Marketing for BlackBerry before joining 214.