Creating an [egg] Smashing Show
214 designed a new brand identity that showcases Batsu—the painfully funny comedy show, and complements the playful, engaging, and offbeat spirit of their performances. It’s not every day you get to design for laughs by smashing eggs, paintballs, and expectations.
The Batsu logo was inspired by the simplicity of the Japanese flag, but with a comedic twist. The paintball splatter hints at the irreverent, interactive spirit of the show, while specifically referencing Batsu’s (literally meaning “punishment”) humiliation-oriented game show heritage.
The “Choose Your Punishment” graphic showcases a unique element of the Batsu experience. It recalls the Japanese game show influence and engages the audience even before the show (and hilarity) ensues.
This unique, pixelated halftone photography style serves double duty—it offers a stylized grittiness and budget-friendly collateral for low resolution images.