Growing a Brand from the Ground Up
214 helped launch Big Flower, a new fashion and lifestyle brand that evokes the style of East Hampton. We developed the brand positioning, story, identity, and brand marketing collateral across key consumer touch points. Over a few summer months, we launched their initial capsule collection, “Sun & Style,” with in-market retail distribution, a beautiful responsive e-commerce website, social media marketing initiatives, and press coverage.
The brand identity evokes the seaside surroundings of the Hamptons. The navy and cream of the sea and sand, and the gold of the signature sunflower provide a natural palette and logo design to accompany Big Flower’s brand story.
214 used raw materials, organic textures, and natural colors to create clothing tags, business cards and signage that never feel out of place on the shelves or the boardwalk.
We provided color direction and decal designs for a customized vintage hot rod, as well as creative direction for photography.