214 helped launch the fashion and lifestyle brand Big Flower. Nuanced design and lifestyle photography thread a nostalgia for endless summer into every brand expression. The resulting identity system allows Big Flower to bring breezy lifestyle beyond the boardwalk and into everyday life.
The brand identity captures and portrays the unique positioning of a more authentic, natural, approachable brand devoid of any pretentious 'upperclassism' sometimes associated with the Hamptons. The navy and cream are representative of both sea and sand, with gold as a signature color of the sunflower.
The utilization of raw materials, organic textures, and natural colors in clothing tags, business cards and signage embraced, strengthened and extended the overall brand perception.
We provided color direction and decal designs for a customized vintage hot rod, as well as creative direction for photography.