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Big Flower: Apparel Brand

Weaving a brand’s story into the shopping experience to evoke nostalgia for endless summer days

214 helped launch the fashion and lifestyle brand Big Flower. Nuanced design and lifestyle photography thread a nostalgia for endless summer into every brand expression. The resulting identity system allows Big Flower to bring breezy lifestyle beyond the boardwalk and into everyday life.

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Beauty Mark

The brand identity captures and portrays the unique positioning of a more authentic, natural, approchable brand devoid of any pretentious 'upperclassism' sometimes associated with the Hamptons. The navy and cream are reprsentative of both sea and sand, with gold as a signature color of the sunflower.

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Extensions of the Brand

The utilization of raw materials, organic textures, and natural colors in clothing tags, business cards and signage embraced, strenthened and extended the overall brand perception.

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On the Road Again

We provided color direction and decal designs for a customized vintage hot rod, as well as creative direction for photography.