A New Category Champion
214 developed a striking new brand identity and packaging design to set Campeón Tequila apart in its category—and on shelves. Cleanliness and elegance characterize every angle of the Campeón packaging, capturing the spirit, smoothness, and quality that define it—and further positioning Campeón as a tasteful standout in every sense.
We translated the Campeón name into a visually connected identity through an eye-catching medal that recalls the idea of the Olympic wreath. This medal marks every bottle—like the brand itself—as a champion.
The visual identity is based upon the products star ingredient: the agave plant. Our design heroes the agave by featuring a sleek cross-section of the plant, during the production process.
The bottle is sleekly designed to enhance the consumer experience down to the last drop—a toast to the details.