Inspired by the Campeón name and production process, 214 developed a new brand identity and packaging design that evoke appreciation through luxurious details, further positioning the brand as a champion of good taste in its category—and on the shelves.
We translated the Campeón name into a visually connected identity through an eye-catching medal that recalls the idea of the Olympic wreath. This medal marks every bottle—like the brand itself—as a champion.
The visual identity is based upon the products star ingredient: the agave plant. Our design heroes the agave by featuring a sleek cross-section of the plant, during the production process.
The bottle is sleekly designed to enhance the consumer experience down to the last drop—a toast to the details.