Campeón: Premium Tequila

Design excellence elevates the meaning of the word "Champion.”

Inspired by the Campeón name and production process, 214 developed a new brand identity and packaging design that evoke appreciation through luxurious details, further positioning the brand as a champion of good taste in its category—and on the shelves.

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A Winning Brand

We translated the Campeón name into a visually connected identity through an eye-catching medal that recalls the idea of the Olympic wreath. This medal marks every bottle—like the brand itself—as a champion.

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A Visual Identity Inspired by Nature

The visual identity is based upon the products star ingredient: the agave plant. Our design heroes the agave by featuring a sleek cross-section of the plant, during the production process.

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Intentionally Designed from Top to Bottom

The bottle is sleekly designed to enhance the consumer experience down to the last drop—a toast to the details.

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