Cowboy

  • Identity
  • Packaging

A New Look for the Old West

We created an identity for Cowboy Whiskey that embodies the essence of the American West, while keeping the overall aesthetic simple and balanced. The shape of the bottle echoes that of a flask, with customized embossed graphic elements to create a distinct and recognizable product. The stylized typeface, metal labels, and hand-dipped bottle tops with neck lasso complete an overall look that is authentic, yet refined.

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