Half & Half Flowers

  • Identity
  • Naming
  • Packaging
  • Photography

A Fresh Approach to a Timeless Tradition

A memorable brand name and distinctive packaging make Half & Half Flowers stand out from its competitors. This new NYC-based subscription flower delivery service brings a little natural beauty to everyday city life, through bouquet and design.

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Saying it with Flowers

We created a name that showcases the dual benefits offered by Half & Half's service: farm fresh flowers accompanied by inspirational notes

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A Vase for Green Hearts and Thumbs

The name “Half & Half” also references the signature reusable milk bottle vase, reinforcing the concept of local flowers sourced from local farms. Not only does the brand support local producers, but the design also supports environmental consciousness through reuse.

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Beautifully Arranged Collateral

214 designed business cards that emphasize the duality of the flower and vase through distinct color combinations inspired by specific bouquets. The cards capture the simple essence and beauty of the product through our in-house directed photography.

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