Hub On Campus
Student Housing on a Brand New Level
Hub on Campus, a division of student housing and development company Core Campus, launched their first US properties offering a modern aesthetic and resort-style amenities, with the intention to expand. 214 created an innovative and robust brand identity system that aligned to the strategic positioning, met the expectation of quality, and promoted Hub’s fun and engaging personality.
The parent Hub On Campus brand identity was created around a visual framework that allowed each of the local identities to use and build upon it. Keeping a familial visual structure increased brand recognition and awareness, while allowing for a customizable color palette to coordinate with the adjacent university.
The Hub On Campus website was built on a custom, fully responsive template, using a 'mobile-first' approach to usability and design—so easy a parent could use it.
We created a series of fun graphic tees that showed off the brand and its offerings, but more importantly, ones that fashion-conscious students wanted to show off too. The bold typography and engaging messages spoke to Hub’s brand voice and specific locations, allowing us to bring their brand to life through design—literally.
Our eye-catching custom icons visually showcase the various amenity offerings grouped within their respective categories.