GREY is Inspiration
In partnership with Jason Wu, 214 generated and executed a 360 marketing strategy for the launch of the new fashion line GREY Jason Wu. We showcased the designer’s playful personality and exquisite style through the development of experiential events, partnerships, social media, film, and co-op engagements that brought out the fashion line's sense of life and fun.
As part of the immersive experience, we worked with Jason Wu and his collaborators to launch a series of participatory dinners in partnership with dynamic young chefs, hosted by the designer, and shared through a film series promoting each event.
214 worked with the Jason Wu team to develop and place wild postings in NYC in tandem with the Dinner with Friends event.