Jason Wu

  • Design
  • Event

GREY is Inspiration

In partnership with Jason Wu, 214 generated and executed a 360 marketing strategy for the launch of the new fashion line GREY Jason Wu. We showcased the designer’s playful personality and exquisite style through the development of experiential events, partnerships, social media, film, and co-op engagements that brought out the fashion line's sense of life and fun.

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Dinner with Friends

As part of the immersive experience, we worked with Jason Wu and his collaborators to launch a series of participatory dinners in partnership with dynamic young chefs, hosted by the designer, and shared through a film series promoting each event.

Chef Laila Gohar
Creative settings
Memorable food
Exquisite styling

Vogue.com

"It was obvious when the invitation went out that the GREY Jason Wu launch was not going to be your ordinary fashion dinner."
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An invitation that's newsworthy
An invitation that's newsworthy
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Wild Postings

214 worked with the Jason Wu team to develop and place wild postings in NYC in tandem with the Dinner with Friends event.

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