Already beloved in Europe, La Fermière wanted to introduce—and own—the French yogurt category in the US. By tapping into current food trends and American perceptions of French culinary culture, 214 tapped into latent cultural associations with quality and refinement to craft a natural visual identity. The resulting look is simple and authentic, allowing consumers to indulge in the ideal of a certain je ne sais quoi, both online and on shelves.
The simple design and natural colors honor the brand’s authentic heritage and the nature of the product inside, as well as allowing the iconic pot to take center stage.
Inspired by La Fermière’s brand values of simplicity and authenticity, as well as their Provençal heritage, we shot custom photography to create a signature aesthetic designed to appeal to and resonate with an American audience online.