Shine Brightly, Drink Solti
Our unique and unexpected visual identity for this fresh line of juices, teas, and elixirs created a completely ownable and distinctive look that stands out on a crowded shelf. 214 tapped into Solti’s healthy brand essence, communicating its positivity and simplicity through both the new design and new name.
The wordmark creates a memorable shape that reflects the dual meanings of the name, with the connection between the two syllables creating the same smile as a sip of Solti.
Inspired by Eastern ideas, we designed a symbol that combines imagery of meditation and mindfulness with nature, ensuring that the holistic health benefits of Solti, as well as its natural ingredients, shine through.
The new brand name, Solti, highlights the many benefits of the product. The multiple meanings of “Sol” reinforce the values of brightness and natural power, as well as holistic health, uniting in a refreshing elixir.
To stand out on the shelf, as well as on glass, Solti’s playful, modern identity retains a fresh, non-corporate feel. The packaging is as clean and simple as their 3-day Nourishment Cleanse.
214 fundamentally changed the game for us with our branding. The end product was a brand that exuded our company personality, culture, image and quality. Major props – this is hard to find in a design firm.
— Ryne O'Donnell, Founder